Yup. Things that go viral are “too perfect” accidents. But, art is a lie, nothing is real. Media 101
I’ve had a *couple* of things of mine go viral. Not often mind you, but some things *do* naturally spread…. and sometimes it’s the most unexpected things.
So, it’s not always contrived – and you don’t *have* to pay to spread things. But yeah… sometimes it’s paid-for. But, nothing’s pure, so…