You’re their homebase. You’re their moment of sanity.

The people that get the same things every day, consider reframing it:

Imagine their lives are hectic.  Crazy.  They have a boss that makes impossible demands with inhumane timelimits, the men have nagging wives, the women have husbands who threaten them and kids who take advantage of them.

All chaos and insanity.

But then, they come to you.

You and your store may be the ONE THING that is stable in their lives.

You’re their homebase.  You’re their moment of sanity.

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