Yes, that’s the AI. It’s not a fancy AI for ad displays just keyword/synonym matching and weighing. But it works surprisingly well. [and keyword synonym matching / weighing etc *is* AI )
For example, my “religious preference” weighing is quite likely set something like 50% Christian 50% Atheist or something like that. So I end up with alternating ads, depending on which side of 50% I happen to be at that day
Of course I don’t know their complete algorithm; I’m just giving a broad-view guess. Some of it I can find in my ad preferences and I can tweak it. But *how* they put it together isn’t something I know. I just go by the objective evidence I see when they’re presented, and it amuses me.
True – and thanks for the reminder about ad- targeting. I make ads and have set targets.
But I’m thinking more of the side of the user, how they’re identified as, say “Minecraft liking targets” and such. Some of it is under control of my own “Like” clicks but others are gathered within FB by their comment / post scanning.\
For example, I usually blast ads out to a geographical area. But let’s say I decided to set it to “Real Estate”.
Some of those people will be identified as “liking Real Estate” because they clicked, specifically “I LIKE REAL ESTATE”.
But others will be identified in FB’s systems as liking Real Estate because they were searching up housing prices and things and FB’s systems took AI educated guesses as to the user’s preferences.
It’s the 2nd part I’m thinking of and that I find fascinating.
“How you tend to engage with posts” is the part I’m thinking of.
Example: I looked at mine, under “Society and Culture”. Which of these (which *are* used in ad targeting) did I specifically choose? Very few. These are AI generated.
I go through it every six months or so just to make my ads better. I don’t mind being advertised-to appropriately.
https://www.facebook.com/ads/preferences/… gets you there. I should do some clean up again.