yeah. it’s a marketers’ dream. The pinnacle of word-based classification systems that are used by marketing is the iAB3, just released not that long ago. The iab2 is more commonly found – I know as of last year it’s what Instagram (Meta) was using – I compared my traits it found to this and they matched to the iab2 rather than 3 – but more are using this. It does a fine job of guessing interests in just short snippets. ChatGPT does a far better job but it’s still in the same family overall.

yeah. it’s a marketers’ dream.
The pinnacle of word-based classification systems that are used by marketing is the iAB3, just released not that long ago. The iab2 is more commonly found – I know as of last year it’s what Instagram (Meta) was using – I compared my traits it found to this and they matched to the iab2 rather than 3 – but more are using this.
It does a fine job of guessing interests in just short snippets. ChatGPT does a far better job but it’s still in the same family overall.

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