Under SEMANTICS. I would’ve saved a lot of time had I read this when I was researching prototype vs exemplar theory but I didn’t know it was semantics. Just have to worry about going too far with it. (strong sapir-whorf)
Another set of concepts related to fuzziness in semantics is based on prototypes. The work of Eleanor Rosch in the 1970s led to a view that natural categories are not characterizable in terms of necessary and sufficient conditions, but are graded (fuzzy at their boundaries) and inconsistent as to the status of their constituent members. One may compare it with Jung’s archetype, though the concept of archetype sticks to static concept. Some post-structuralists are against the fixed or static meaning of the words. Derrida, following Nietzsche, talked about slippages in fixed meanings.
Systems of categories are not objectively out there in the world but are rooted in people’s experience. These categories evolve as learned concepts of the world – meaning is not an objective truth, but a subjective construct, learned from experience, and language arises out of the “grounding of our conceptual systems in shared embodiment and bodily experience”. A corollary of this is that the conceptual categories (i.e. the lexicon) will not be identical for different cultures, or indeed, for every individual in the same culture.”