They successfully formed public opinion against her.
Every single argument we have that paints her in a bad light was diliberately, consciously and expensively provided for us by McDonald Corp in 1988 and for years afterwards, clouding rational thought.
This way even though her lawyers won the case, McDonalds won in the court of public opinion in ways that last all the way to today, 30+ years later.
Same as the smear campaigns against unions from 1980s mass media cooperating with the Reagan administration.
Effects linger from these diliberate campaigns