I feel bad for bullies, whether children or adult. It’s not that they can’t help it – they can – and they can learn – but who has the patience to teach them? Two lines of assistance are needed: Both to helped the bullied *and* the bullies themselves.
Effective for all? Probably not. But pointing the finger of judgement on bullies is like a bizarro universe validation and approval of their behavior. Many bullies are shocked to find out that, in fact, they ARE bullies. They just saw their victims as their “touchy” friends.