They didn’t worry about alienating black Americans by having a traditional representative “happy slave” figure on their box for almost 100 years because any loss of marketshare would be marginal.
Equivalently, they did not worry about aliening “anti-wokeism / prone to boycott” folks when they removed the figure because any loss of marketshare would be marginal.
And sales prove them correct. What hit did they take? Absolutely none. What gain? Some.