I was honestly surprised to see the New York Times article. The thing is though, I think the people who were pushing the meme magic so that it would find its way into a major media outlet as quickly as possible (to do an election spoiler) probably hurt the cause you’re fighting more than helped it.
They went for speed, muddling things up, allowing the NYT to catch the flawed surface efforts, do a few interviews and then dismiss it.
The people who pushed for fast meme magic are happy now because “hey, the NYT published our thing” and their job is done.
It’s similar to what happens routinely in police departments vs media. My mother’s into that stuff (she used to work for a Prosecutor’s Office (same as District Attorney just a diff name).
Apparently there’s a case of something that happened (I only 1/2 pay attention like a good son) where the husband or father was talking too freely to the media, allowing details to be released too quickly and too publicly, making the detective’s jobs harder now.
Once the public knows certain details (but not enough), they begin to publicly speculate using “too much but not enough” information, ending up with false leads and confusion.
More importantly, they lose the “details only known to the police” angle which is a powerful one used in cases where all they have is piles of circumstantial evidence.