The narrative is too perfect: Scrappy underdogs, unprofessionals, Bad news bears, dig in in their little corner of the world and discover that everything we thought was right was wrong and everything wrong was right — and the big guns had it all backwards and you know how you wanted to go out and play? Well with our stats, NOW YOU CAN! and it’s against THE AGENDA.
Perfect firestorm. That’s why it got picked up so quickly by mainstream right outlets. But tbh they’re just drumming up biz for their little walk-in clinic. It’s clever marketing if unethical to the extreme.