a lot of scientific studies are done that way. They take the long way around though.
I saw one recently. They measured creativity and came up with metrics. They made choices based on the videos they saw. Then they chose more videos they considered creative and it matched the predictions of the model they came up with.
Well, duh. Same people making the same choices come up with the same conclusions. It didn’t predict anything.
The only difference is: They took notes.