“Qualitative Research”. I love finding a phrase that describes “how I think / how I tend to do things”, especially when it’s been in wide usage, either at present or at some point in the past.
I’ve been arguing for qualitative research without even knowing it had a name or even that it was really “a thing”, beyond having an idea that there was this writing style that seemed to flow easily from me and that it was related somehow to deconstructualism, post modernism and post structuralism, involving metaphors mixed both with themselves and with data.
Yet here it is. It’s “a thing”. Cool