Now, one thing about these generational distinctions is this: who are they for? They are for marketers. They’re not for self discovery. Gen X is notoriously annoying to market to. This is somewhat true with Gen Y, Boomers and Silent Gen, but especially true with GenX. I watch this video – and he had me laughing because he was describing my behavior when I shop. When he instructs them how to market to Generation X – the technique uses would be perfect on me. I’ve said in the past – I don’t mind somebody trying to sell me something – but sell it to me the right way. If you sell it to me the wrong way, I’m not listening to you and I’m walking away. So if you were looking to sell me something – whether a product or service or an ideology – watch this video. You may get my ear.

Now, one thing about … [read full article]