Post is about Twitter.
Linda Yaccarino is the new CEO of Twitter.
She was the Chair of Ad Council for NBC Universal for a few years, in charge of worldwide marketing, convincing advertisers worldwide to plug their products and services on NBC /Universal networks.
A very meta public relations for public relationers. Perfect for this job and will likely know precisely what to write each time. She wrote ad copy to encourage companies to write their own ad copy on the networks she wrote ad copy for.
The original name of Public Relations was Propaganda.
Edward Bernays convinced the US Government to use a new, softer name in the 1920s in order to sound a little less untruthful.