No scruples are involved, jeremy.
Mark is a copycat. One of the biggest reasons for Facebook’s success is they take something and he says “copy it”. He decreases the features to bare minimum and shims them into Facebook.
Timehop became Memories.
TikTok became Reels.
Twitter became “Facebook Timeline” (it didn’t have a timeline until 2009 or so)
etc.
It’s the same with this new “masculinity” thing.
He’s taking what he sees around him – ball tanning, “tech bro” culture, and he’s offering a stripped down, bare minimum version of it for his services.
He’ll ‘preach’ “we need masculinity” but it’ll be 10% of what you see elsewhere. The least it takes in order to get in the good graces of the incoming regime and “just enough controversy” to stay in the news, which he has and it’s working.
He’s creatively lazy and I can respect it. I know a lot of people leaving for other services; what is that copy-catting? X.
Just enough to be “close enough”. And – he’ll abandon this procedure if it doesn’t work well.