#N400 effect – it’s not #brainwashing when used in marketing, but it’s dang close to it if you’re not paying attention to what you’re paying attention to.

#neuroscience #marketing #advertising #branding
400 milliseconds.  Just under 1/2 a second is how long it takes to go, “Ooh, that’s different! That’s interesting! This matters!  I care about this!”

#N400 effect – it’s not #brainwashing when used in marketing, but it’s dang close to it if you’re not paying attention to what you’re paying attention to.

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