making Facebook = The Internet.

One strong possibility is this:
Internet . org

Facebook offers free Internet in several parts of the world, with Facebook as the only social network, and an abbreviated set of approved websites, all reachable under Internet . org – making Facebook = The Internet.

So, perhaps it is slightly less net-saavy individuals with a more restricted Internet access than we who have had the entire Internet available for quite some time are used to.

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