“Mainstream Media” is a a political term. Rush Limbaugh and the like started using it in the 1990s as a pejorative against cbs/nbc/abc/wapo/nyt. A slam against the Judeo of the Judeo-Christian and all that implies.
. The “traditional funding/distribution model” is a retrofit definition.
Fox news was never included as msm until about two years ago.
Well, in a venn diagram, it seems that “not linkable to MSM in any possible way” seems to be part of it.
So what constitutes MSM in opinion, political leaning, etc Joe Rogan would be considered “not that”.
Joe Rogan is mainstream.
He MARKETS himself as the “antidote to mainstream media” but he’s simply the new mainstream media. Rush limbaugh marketed himself as the antidote to mainstream media too and he also had a media empire.
REALLY grasp that amount of power. If Joe has an opinion, it instantly is the opinion of millions of men.