Look at the different aspects of the business model:

Ok. Every business has competition. Category: fish farm. There are others. Are there various types of fish farms? Yes. They need to be enumerated with qualities listed. Are there different scales of fish farms? Yes. Who is at the same scale? who is at lower and high scales?
What other industries that are not fish farming but are comparable have gone through a similar process? How much can you learn from their successes and failures?
Look at the different aspects of the business model:
a) teaching
b) selling product
c) selling/leasing franchise / model
d) video production
e) technology
Many of those are common in a number of businesses and are not unique and there are best practices that can be gathered from looking at the best-of-class in each type.
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