For example: Image. I project the image of a slightly nutty but honest guy who uses absurdity to educate. I fit the archetype of Doc Brown [back to the future] when I talk science, or the secret power behind the Illuminati when I talk politics.
I even made myself President of Planet Earth when the new Earth Flag idea came out a few days ago. I even found a suitable theme song:
https://vine.co/v/ebwLp519pw2
What does this have to do with what you’re talking about? Know what stereotypes you are fitting, and you know a *lot more* about how people perceive you. The business operations is necessary for people organization – and I agree with you there, but you can go very far with image and no substance.