It’s beautiful today though This is from before Facebook went “local” and my Naples-only website had unique features that were otherwise tricky to find, like an excellent doppler radar zoomed in just right with lightning and all.
Can’t complain. Google + Facebook got smart and realized that “local matters” but before they did, I had years where their ignorance was our gain.
The trick now is figuring out what they’re ignorant about today. Find that and you found a niche.