It’s a promotion of a peculiar brand of Christian nationalism. They’re going to make as much profit as they can while also establishing a new order that they want to simply be “the norms” in a few generations. That’s why they don’t worry about sacrifices of today, why school shootings aren’t that important to them. They’re looking 50-150 years down the road, establishing certain character traits that are more important to them than education and the vehicle they’re using is neo-fascist. It’s not like the old fascism. This will be more populist – a portion of the population will willingly go along with it, not actually seeing what’s happening.