It’s a fake from 4chan to try to get regular conservatives to rally further against the left. They started it last year and have been working hard creating fake profiles, facebook groups, youtube videos, all to prop up a movement that doesn’t really exist.
It’s to fool you.
Just showing the source that there is no such thing as a HeartProgress movement.
A similar attempt by the same people was made last year called the “Clover People”. That was a more obvious fake because the symbol for 4chan is a four leaf clover. Usually their big trolls like these give some clues where they came from but not always.