It has to hook into a zeitgeist in some way – so in some sense it’s not so terribly different from natural “going viral” things But the huckster has a toolbox – and there’s well worn patterns to follow to best try to do what the kids call a “forced meme” today.

It has to hook into a zeitgeist in some way – so in some sense it’s not so terribly different from natural “going viral” things

But the huckster has a toolbox – and there’s well worn patterns to follow to best try to do what the kids call a “forced meme” today.

 

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