Infect their mind like a virus by mimicking expected connections, inserting your own ideas with a long thin painless needle that reaches deep into their belief system, modifying the bacteria from within, causing them to unknowingly spread your ideas to other bacteria through communication and reproduction, modifying the species permanently.
I think it’s a perspective difference. They’re functionally the same but one sounds grand, the other sounds wicked.
I enjoy assisting others in their own betterment but I also understand if what I’m doing seems like infecting their minds. It’s up to them how they see it.