”In the arms of an angel..

”In the arms of an angel…” PS: Thumbs down (and up a little) to the #ASPCA – ”Thanks” for ruining Sara McLaughlin for me. Your cause is worthy but those images and that music, you really laid it on THICK. But it got you $122 million in donations. Part of me says, ”Well done, effective ad campaign” but another part of me can’t get that dog out of my head. ”I feel guilty ok! You got me.” Been meaning to say this for years.

Takeaway point: Yes, I believe in the cause they fight for along with many other causes people fight for. But if you tug at someone’s heart strings too much it loses its effectiveness. Then again… $122 million … you are marketing geniuses.

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"In the arms of an angel…"

^"In the arms of an angel…" (uh oh) PS: Thumbs down (and up a little) to the #ASPCA – "Thanks" for ruining Sara McLaughlin for me. Your cause is worthy but those images and that music, you really laid it on THICK. But it got you $122 million in donations. Part of me says, "Well done, effective ad campaign" but another part of me can't get that dog out of my head. "I feel guilty ok! You got me." Been meaning to say this for years.

Takeaway point: Yes, I believe in the cause they fight for along with many other causes people fight for. But if you tug at someone's heart strings too much it loses its effectiveness. Then again… $122 million … you are marketing geniuses.^

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