I’d draw it out as such:
Less is More
More is Less
Less is Less
More is More
So, Less is More implies expansive properties coming from viewer participation.
More is Less implies clutter makes it difficult for viewer to participate and may obscure meaning or make viewer disinterested. (no focus / focus is scattered).
Less is Less and More is More is what it is. Got less, get less. Got more, get more.
Theory goes that consumers are overwhelmed by too many choices. SO “less is more” – that is, you’ll have more results if you present people with fewer choices. More comes from less.
But that’s not necessarily the case at all. Present people with more choices and they’ll gladly chose more things. So in reality, more is more.