I was looking at this graphic and wondering “Why does this make so much obvious sense?” Then I saw who endorsed it: George Lakoff, the linguist whose work on metaphors and embodied cognition I’ve been enthusiastic about for a long time now.

I was looking at this graphic and wondering “Why does this make so much obvious sense?”

Then I saw who endorsed it: George Lakoff, the linguist whose work on metaphors and embodied cognition I’ve been enthusiastic about for a long time now.