I made an awkwardly worded sentence. There’s a generalized grouping of individuals that I call Minecraft generation. They generally don’t play Minecraft now, but they did a few years ago. It was a very significant part of their childhoods and they were caught up in the Minecraft phenomenon. Example: Fallen Kingdom will stop any one of them dead in their tracks ,no matter how dank/edgy/extreme/tough/unflappable they may be right now, and will fall into a deep nostalgia pit upon hearing the first few notes. https://www.youtube.com/watch?v=I-sH53vXP2A They might not talk about Minecraft now — it’s part of their elementary school experiences — but it holds nostalgia. Along with Minecraft, a lot of other related interests often come with it. Self-referring as “memers” but ironically — important distinction is ironic vs unironic – shares similar memes to older teenagers and young adults but the big difference is that it’s mocking the older teens and young adults for taking politics so damn seriously. Hence: Gang Weed. (look it up). This isn’t all of this generation. But they often have in common Roblox and Youtube. A new split though is found with Fortnite. Fortnite while there is overlap, designates a younger subset. Tiktok (previously musically) is also common among Fortnite players but now Tiktok has an ironic influx – the memers, who are now in a mock war with furries and anime — but it’s not the serious nature that you saw maybe 4 years ago among late Millennials who were serious and not that ironic about their politics, loves and hates.

I made an awkwardly worded sentence.

There’s a generalized grouping of individuals that I call Minecraft generation.

They generally don’t play Minecraft now, but they did a few years ago.

It was a very significant part of their childhoods and they were caught up in the Minecraft phenomenon. Example: Fallen Kingdom will stop any one of them dead in their tracks ,no matter how dank/edgy/extreme/tough/unflappable they may be right now, and will fall into a deep nostalgia pit upon hearing the first few notes.

https://www.youtube.com/watch?v=I-sH53vXP2A

They might not talk about Minecraft now — it’s part of their elementary school experiences — but it holds nostalgia.

Along with Minecraft, a lot of other related interests often come with it. Self-referring as “memers” but ironically — important distinction is ironic vs unironic – shares similar memes to older teenagers and young adults but the big difference is that it’s mocking the older teens and young adults for taking politics so damn seriously. Hence: Gang Weed. (look it up).

This isn’t all of this generation. But they often have in common Roblox and Youtube.

A new split though is found with Fortnite. Fortnite while there is overlap, designates a younger subset. Tiktok (previously musically) is also common among Fortnite players but now Tiktok has an ironic influx – the memers, who are now in a mock war with furries and anime — but it’s not the serious nature that you saw maybe 4 years ago among late Millennials who were serious and not that ironic about their politics, loves and hates.

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Running parallel to the ironic “gamers rise up” are the actual activist young teens, inspired by various marches happening and are working towards political change. A lot of progressives but not always as even within each subculture are various political persuasions. Trans activism and such can often be found here, along with various fandoms including furry, anime, unironic gamers, Kirby / Nintendo, etc – less politically obvious and crosses over with memers but leaning a bit less toxic.


Then there’s the business oriented who are following the Youtube/Tiktok/Instagram Stardom which probably saw its peak in Vine. I see a lot of that on Instagram, especially within sports. Gaining a promotion from a sponsor is a big deal and the profiles are well polished, often run by or observed by parents but not always.

Anyway, that’s my own observations. How that matches up if at all with Howe & Strauss, I dunno but it probably does.

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