I look at Vine. Loved it. Great concept, great product, huge base.
No revenue model. Long ago, Youtube had NO revenue model. It was “GEE WHIZ WE DID A VIDEO THING YAY!”.
(my first Youtube in 2006. I did not think Youtube would last).
Flying-by-the-seat-of-the-pants is normal business operations. It’s those of us sitting back and watching that have the luxury of connecting dots but in the actual thing, nobody’s in control of the pencil.