I like this list. I paraphrased it best I could:
Affective: How much it makes you feel good. How much it makes you feel bad. [I like it]
Utility: How much it benefits you. Affective+Utility are common together. [Useful]
Resource: Good to have. Valuable. (is this meta?)
Quality: Comparing items/activities of the same type/kind. [consumer reports]
Prowess: How much better/worse a person performs. [competition]
Normative: How well do you conform to this norm or that norm? [standards]
Personal normative: How good or wicked is a person? [morality]
Esteem: How prestigous or respected is a person? [class]
QUALITY OF PRODUCT:
a) I like this author’s list of values.
b) It is useful because I understood it immediately whereas normally I would not.
c) I think it is broadly applicable.
d) I haven’t compared this to other values typologies.
e) I understood the author whereas many I would not so he gets a high score.
f) don’t know.
g) don’t know
h) don’t know as an author of a textbook, likely prestige