I let them try. I want to see how good they can get their AI. I’m actually fine with targeted advertising done right. I rarely ever see it done right. Since I was a kid, it would annoy me that TV ads would “break the spell” of the show I was watching. I remember thinking, “Why don’t they just put in ads that relate to the show somehow?”
As I don’t expect advertising to go anywhere, I’d rather they at least “get me” right than constantly wrong. It’s a dare: Go ahead: try to get my interest. They rarely do but once in a great while they succeed.
I think we’re issuing the same challenge to the algorithms just from different angles.
I remember one that spooked me about a year ago: it was for pastors that lost their faith: kind of an atheist pastor recruitment group. I was into the philosophy groups at the time and I guess they picked up the two things and found an interesting match.. While it didn’t match me, nevertheless it *did* catch my interest and I poked around for a bit.