I find short video memes as interesting pieces of art. They’re extremely ephemeral yet bits carry forward in time. It’s a relatively democratized form of folk art whose best purpose is simply for its own existence.
[which is why I consider political memes to be an aberration of memes].
It’s a form of postmodern expression that often contains so many layers of irony it ends with none at all. No message. No secret codes. No purpose other than the continuation of its form, gathering elements from the past with ingenuity from the present to carry itself into the future.
Just a few minutes ago I made this for the TikTok, Instagram and iFunny communities. I took an existing video meme format and modified it. I boosted the bass and changed a voiceover that was a murmur in the beginning into MY voice. But instead of seeing what’s expected in the video meme (people wash their hands then look up to a mirror revealing them holding the phone with their mouths), I had something inexplicable happening in the bathroom instead.
Already getting a number of reshares on iFunny, no impact yet on TikTok. The pleasure is in the making and consuming.