I don’t think cliches themselves matter as much as the sincerity or lack of sincerity.
what is a cliche? a stereotype? a trope? a succinct summery? an abstraction?
When you see a doctor, they are trained in tropes. They don’t look for the obscure because what’s common — is… common.
So, they work on the most common possibilities first as that takes care of most people.
Now, I don’t always agree with this approach as it is “bulk oriented”. Nonetheless; from a pragmatic point of view, a “quicksort” triage is functional at scale.
The Joe Rogans and Dr. Phils and Oprah Winfreys are popular for similar reasons: They are bulk oriented, appealing to the common people with common thoughts and common ideas. They’ll present themselves as uncommon; but whatever they introduce either already is common or they will MAKE THOSE THINGS COMMON, which amounts to the same thing in the end; common people doing common things, even if their a new-common such as the topic-of-the-day and whatever.
And – they do serve a societal purpose. One that I don’t already agree with it, but it’s also beyond me to be in charge of so it is what it is.
The benefit of focusing on SINCERITY as a criteria is it can weed out the empty platitudes; those say it because they are “supposed to” can be immediately eliminated from consideration due to their disenginuity.
So then you’re left with the earnest people who mean what they say.
But – what they say was given to them by others.
And at that point, look to influence.