I can relate to working on video production on social media, although the differences are interesting to me.
In your case, producing highlight reels requires going through lots of footage and finding highlights and putting together a short form media presentation that’s engaging and generates responses from people, as well as much more that I’m unaware of.
In my case, creating short-form videos on social media was purely for pleasure. I was hooked on Vine as a creator, making about 15,000 6 second videos from 2013-2016 outputting “whatever” I had in mind as a mini-video project (I archived 10,000 of them on Internet Archive, which several people have drawn from in their creative projects in the years since – including recently a student in Italy who created a table book for a final product in media production using my ‘internet persona’ (whatever that was for him) as a guide, including film strips from some of my ancient Vines)
Yet we both have had engagement in mind.
Like, comment, share. Build a brand. Maintain and grow an online presence. Understand one’s audience. Possibly recuit loyal fans. Recognize new opportunities. It’s an interesting pursuit, whether for pleasure or duty or income.
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