Gif JIF 

It’s JIF but I think the tide of public opinion is > 50% GIF now as a couple of generations learned it wrong. So, JIF is probably going to lose in the end.
(And yes, he named it after the peanut butter. “Choosy programmers choose GIF”, based on an 80s commercial)
I accepted the eventual lose of JIF long ago, as willful ignorance always wins over knowledge, but a piece of me will always cringe when I hear the soft g gif.

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