A quick study of http://grammar.about.com/od/fh/g/generalsemanticsterm.htm may help. Turns snake oil into a science in the 30s. L. Rom Hubbard loved the idea and turned it into Scientology. All the great sci fi authors of the 60s were into it. Neuro Linguistic Programming (Tony Robbins) as well as sales techniques and advertising methodologies all take their cues from it.
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