“East Asians, with a holistic cognitive style, pay attention to the context and the relationship between the object and its context, and prefer to explain and predict events based on this relationship. North Americans, with an analytical cognitive style, pay attention to the primary object, assign a category to a focal object, and prefer to explain and predict events based on the rules that apply to the categories. These cognitive processes require East Asians to pay attention to the past and future to provide a context for the present, or the longer term past and future to provide a context for the shorter term past and future. North Americans, conversely, may pay primary attention to the present, or the shorter term past and future. ” Cultural Differences Between East Asian and North American in Temporal Orientation, Xuan Gao

“East Asians, with a holistic cognitive style, pay attention to the context and the relationship between the object and its context, and prefer to explain and predict events based on this relationship.
 
North Americans, with an analytical cognitive style, pay attention to the primary object, assign a category to a focal object, and prefer to explain and predict events based on the rules that apply to the categories.
 
These cognitive processes require East Asians to pay attention to the past and future to provide a context for the present, or the longer term past and future to provide a context for the shorter term past and future.
 
North Americans, conversely, may pay primary attention to the present, or the shorter term past and future. “
 
Cultural Differences Between East Asian and North American in
Temporal Orientation, Xuan Gao

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