Dawkins has an interesting take on it, although I personally believe that Dawkins is simply codifying his cultural value system into our genes themselves.
In short, he’s playing psychologist utilizing a very neo-Darwinian (not even so much evolutionary) idea. Fascinating perspective but I don’t believe it’s correct.
Game theory has its own take on this which is somewhat similar and perhaps Dawkins borrowed from that. I haven’t read his books, so I’m just inferring.