I skimmed through a book on that too about a year ago. The formula isn’t too difficult.
I don’t think I could do it though. My platform is online. I “preach” with every comment, every message, every post and to the individual I’m talking to and yet, I try to write in general enough terms so that anybody can look at it.
Yeah, having audiences swooning at my every word, applauding at the right times, going “aww” at the right times… I just couldn’t do that.
Tempting though. I also thought of starting up a cult/religion/philosophy many times in my life. The rules aren’t hard to follow. Right word choices, right style, a decent business model. I could even make it an ethical cult/philosophy/etc and start up an intentional community with it.
But… I just can’t. Critical part of my conscience is allowing ppl to be who they are, not just talk about it a lot… but tempting? Yeah it is.
At the same time, when something is important to me, I feel the need to impress it in others. So, perhaps I do have a platform of some kind. Still though, I dunno what it is. TED talk… I’d need a book to be selling on the back table tho’