I think it’s a great idea. They’re going to waste taxpayer money anyway, at least this one makes a point, and is interesting enough to become clickbait on the Internet. I’d say, super-effective for less money than 30 second TV commercial selling toilet paper.
Well, consider several things:
a) This study and graph used to highlight taxpayer supported… waste – we only hear about because it is new, different, stands out from the crowd.
b) There are plenty of very scientific and appropriate sounding studies that are equally or more wasteful.
c) We don’t hear about those because they’re boring.
That’s why I don’t give this one any special credit for waste and instead credit its “meme-ness”. That’s all that makes it stand out from the rest of the waste we don’t see.