I love when we can find/make macroscopic analogues. Makes analysis and hypothesis generating easier when you can see it. Gives new things to model as well as test existing predictions in a very executive-friendly way. [need funding? Here, this polymer shows an example of what we want to do on a smaller scale. Make sense? Great! Where’s your checkbook?]
Funding is a constant issue in research ’cause there’s the D side – Development – R&D. Pure research gets hard to fund because people need to “see” something and how do you see the unseen or the complicated?
But room temperature means a briefcase with a sample kit and suddenly you can make a demo to show to angel investors. Holds out hope for industry and technology and proofs that are tangible means more money backfunnelling into the pure research areas like the mathematical.