but in the swarm of competing papers, they have to do something interesting to stand out.

I believe you. Still click-baity. Scientists are great for click-bait studies. Doesn’t mean they’re not scientifically accurate so far as such things go, but in the swarm of competing papers, they have to do something interesting to stand out.

My favorite from last year was, “YOUR CAT DOESN’T LOVE YOU”. I researched the school that did the study. They run a puppy training clinic on Saturdays for $$$ and don’t work with cats. So… a bit self-serving of a study I thought.

 

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