As Pokemon has been losing to Yo-Kai Watch, they did a smart move here, being their 20th anniversary as well, by making the announcement of the upcoming game into a nostalgia trip, showing people all of the fun people have had through the decades and giving the tiniest glimpse of the upcoming artwork. Before, they were able to show a few new characters in dramatic scenes – and I’m sure they will as game development continues. But for the first announcement, this was smart, low-key and showing the strength of time and commitment on their side. I’m sure as the year progresses, they’ll return to their normal style of announcement. They’re going to have it tough against Yo-Kai Watch, which is by an competing company and is really doing things right. So it’ll be interesting to see what happens. These are people who build significant things into people’s childhoods that carry into their adulthoods in some form, an almost invisible hand of influence among millions of people.

Pokémon Sun and Pokémon Moon Arrive in Late 2016! via

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