information is actually a misnomer. it’s “informing” — an active process.
Information is communicating
Humans turn information into Mass when we create devices from our imagination
But anytime it goes through a human brain, and gets worked it’s Gathering related information to itself, and gaining importance.
It’s important or salience – the attention given to it – makes it weighty or noticeable. The more important it is the more other information is attracted to it and other actions are taking place because of it, just like mass attracts mass
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