absurd catchy phrases like “mind-slay” have sticking power, so while you’re laughing at the strange phrase, you’ve also just remembered it. Brilliant stuff.

It sounds like my kind of book. It sounds like an NLP book – neurolinguistic programming – and there’s been lots of books on the subject but the ‘gist’ is a good one, even if the way they describe it might absurd.. .and _actually_ *they’re* using the same techniques as they’re teaching you: absurd catchy phrases like “mind-slay” have sticking power, so while you’re laughing at the strange phrase, you’ve also just remembered it. Brilliant stuff.

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